The way people find businesses is changing. Fast. With AI-powered search engines like ChatGPT, Gemini, and Perplexity now answering questions and recommending brands directly, traditional SEO alone isn't enough anymore.
The Shift from Search to Recommendation
For two decades, search has been about ranking. Blue links, position one, click-through rates. But AI search engines don't just rank — they recommend. They synthesise information, evaluate credibility, and present curated answers.
This means your content doesn't just need to be findable — it needs to be recommendation-worthy. The question isn't “will Google show my page?” It's “will ChatGPT recommend my business?”
“Customers recommended by AI convert better because they arrive with pre-built trust. The AI has already vouched for you.”
What is AIO?
AI Optimisation (AIO) is the practice of structuring your digital presence to be recommended by AI systems. It goes beyond traditional SEO to consider how large language models evaluate and recommend businesses.
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Key Takeaways
- AI search is moving from ranking to recommendation
- AIO complements traditional SEO, it doesn't replace it
- Structured, authoritative content performs best with AI
- Early movers in AIO will have a significant advantage
LOMA Team
Insights from the LOMA team on AI, marketing, and building what's next. Based in Singapore, thinking globally.