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Insights & Ideas

Thoughts on AI, marketing, eCommerce, and the future of digital.

AI & Marketing•8 min read

The Future of Search is AI — Here's How to Prepare

Traditional SEO is evolving. With AI-powered search engines recommending businesses directly, the rules have changed. Here's what forward-thinking brands need to know.

eCommerce•6 min read

Medusa vs Shopify: Why Composable Commerce Wins

Plugin-dependent platforms are hitting their limits. We break down why modular, composable commerce architecture is the future of eCommerce.

SEO•10 min read

AIO Explained: How to Get Recommended by AI

AI Optimisation is the next frontier. When ChatGPT, Gemini, or Perplexity recommend a business, conversion rates soar. Here's how to position yourself.

Case Studies•5 min read

Case Study: How Krumb.sg Got AI-Recommended

A Singapore bakery went from invisible to AI-recommended across three major platforms. Here's the strategy behind the results.

AI & Marketing•7 min read

Support Bots vs AI Assistants: Know the Difference

Most businesses think they have an AI assistant. They have a FAQ bot. Here's why the distinction matters for conversion and customer experience.

Industry Insights•4 min read

The Mum Test: Designing Tech Your Mother Could Use

If your technology intimidates users, it's failed. We explore how the 'Mum Test' philosophy drives better design decisions and higher adoption rates.

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